With February marking Pet Dental Health Month, Kelly Rutherford and Pedigree Dentastix launched the first ever Denture Your Dog Contest. Dog owners who want a fun way to show their commitment to care for their canines canines can log onto www.dogsrule.com/oralcare and enter the DENTASTIX® Denture Your Dog Contest, which was officially launched by Gossip Girls Kelly Rutherford outside of the Westminster Kennel Club Dog Show in New York. Pet owners can join Rutherford by uploading a photo of their dog and denturizing it by adding the smile, words and voice of their choice. An advertisement of the winning dog will be featured in People magazine. The contest runs from February 11 to April 30, 2010.